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The Guardian says: Sivu is a singer-songwriter known by his adopted Finnish name (he's James Page on his gas bill) and for a tremulous quaver that if it's not falsetto certainly aims high. He sounds like a one-man Wild Beasts, which admittedly is easy to say of any male solo artist these days with a voice that isn't as deep as a chopped and screwed Tyler, the Creator. He's managed by ATC (Nick Cave, Laura Mvula), and he's about to be signed to a major to work on an album with Alt-J's producer Charlie Andrew, on the back of a couple of singles that occupy the polite middle ground between An Awesome Wave's idiosyncratic indie and Hayden Thorpe and Co's neo-operatic pop, with a dash of Gotye's textured Australiana. The accompaniment, whoever is responsible for it (our info just mentions Sivu, no other musicians), is ornate but not overblown, going beyond the usual bass and drums,. The lyrics, evincing a preoccupation with the religious, point towards a sensitive individual, not a Liam Gallagher type. Although he is a self-confessed doubter, fully expect to hear a choir of Sivus on several of the tracks.
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His debut single, Better Man Than He, released in February, came accompanied by a video – possibly something of a first? – filmed at Bart's Hospital in London and featuring a 24-year-old musician singing live from within an MRI scanner. It has been viewed half a million times on YouTube, indicating that the barometer hasn't quite swung away from quirky indie yet. It opens with some askew la-la-la's (they're more like lo-lo-lo's) and grows into a melody that, if it had a temperature, would definitely be warm. "We'll find faith in the most magical of places," sings Sivu, an agnostic whose mind sounds pretty open. His voice suggests a more embraceable Thom Yorke while the producer works the pitter-patter of a beat and the glissando of strings to maximum effect as Sivu gets all Old Testament. There's another track entitled God Speaks In Tongues while on Family Tree he comes over all forlorn as he realises, "I guess heaven ain't the safest place". Think Jake Bugg with a degree in Religious Studies.
The buzz: "Effortlessly instant pop songs, laced with sentiment and bright ideas" - This is Fake DIY.